A sorority of swell chasers and wild wave riders, Roxy is the brand that brings us together. Celebrating a movement nurtured between the surf and snow, Roxy represents a new generation of all-season slayers! Young, wild and free, we’re relentless nomads with nowhere to be, following the beat of our own drummer in equipment made for the ride. Roxy was born out of a sense of adventure and a passion for creating something that spoke to our salty soul. A sports brand that goes against the current of women’s trend & fashion, what we started in 1991 was a fitness revolution, creating a surf brand and a snowboard brand for today’s tireless action Athena. Dive in, the water’s fine…
The Rider revolution is here
Celebrating and elevating a new generation of fierce female athletes, Roxy’s boardriders are here to change the action sports scene forever. Putting a pin in the map and seeing where we land, our riders are conquering the world’s untamed terrains one awesome adventure at a time. Creating a collection of clothes, accessories and shoes that are ready for their next trip into the unknown, our womenswear and children’s clothes don’t conform to fashion or trends, instead, we design girl gang classics that blend practicality with precision. An all-season surf, snow and skateboard brand, our wild women are killing it in the park and in the surf, riding the high on skateboards, surfboards and decks that help revolutionise the action sports arena for the next generation of crazy kids.
Fitness gear for any adventure with Roxy Fitness
Feeding our soul with friends, fitness and a healthy lifestyle, the Roxy revolution is all about taking care of yourself from the inside out. Creating a collection of sports clothes, sports shoes, sports accessories and sports bags that are suited to the girl with one foot in tomorrow, our range of fitness gear is designed with the multifunctional athlete in mind. From sun salutations in flexible yoga gear to running classics and hybrid swimming separates, our workout clothes are inspired by the women that live by the ebb of the tide. Turning each day into a new adventure, our workout clothes are inspired by the female form, offering fitness clothes and running shoes that make staying fit and fabulous a stylish affair!
Just add water
Translating palm tree dreams into wearable designs, Roxy makes its own surfwear and surf trends, riding the swell in swimwear that speaks our language. Engineering a range of bikini styles and swimsuit looks that provide an equal measure of design and daring, our bathing suit looks, monokini all-in-ones and classic women’s wetsuit options are an ode to the ocean, offering instant shoreline style and endless innovation. Designing sports focused equipment like our professional longboards and surf boards, Roxy represents a new wave of fashion conscious and sport focused woman ready to live the high in the best womens boardshort looks and savvy swim trunk styles. Whether you’re into paddle boarding or pipeline, laying back on the beach or cresting the wave, grab your paddle and jump in!
Snowflake chasers
Exploring the elements one peak at a time, Roxy is more than wood and waves. Moving up to higher altitudes, our selection of ski clothes and snowboard clothes are tested on the hill by team Roxy. A sisterhood of professional riders and snowboarders, our snowboard equipment is engineered in collaboration with some of the world’s most feared backcountry mavericks. An all season outfitter and one of the best snowboard brand and ski brand on the hill, surf down mountains with our stylish ski and snowboard essentials.